During its fifty years of existence, Atlas Shrugged has been an influential book in the business community and Free Market promoters. Commonly, there is a negative stereotype about businessmen, because the profit motif is associated with greed, egoism, lies, and evil. The importance of this book is that it creates a positive and heroic view about businessmen. Business is a rational activity that creates value in society, the profit motif is an essential component for its success. Rand's moral defense of Capitalism is the pursue of happiness; reason, self interest and rational egoism are the components of individual happiness and the basis of survival.
Yaron Brook is President and Executive Director of the Ayn Rand Institute. He speaks at universities and corporations, promoting Ayn Rand's philosophy of Objectivism and has been invited to radio and television shows for his expertise on the Middle East, foreign policy and economy. He holds a Master and a Doctorate degree from the University of Texas at Austin, and he's former professor of Ethics and Finance in Santa Clara University.
Atlas Shrugged: Its Influence after fifty years Yaron Brook
Milton Friedman Auditorium Universidad Francisco Marroquín Guatemala, October 11th 2007
A New Media - UFM production. Guatemala, October 2007 Camera: Manuel Alvarez, Jorge Samayoa; digital editing: Adrián Méndez; index and synopsis: Christiaan Ketelaar; content reviser: Katty Schellenger; publication: Pedro David España